Such recalibrations, which subtly elicit desired behaviors, are common in marketing psychology. In their 2001 study, researchers Lipovetsky, Magnan, and Zanetti-Polzi asserted that consumer behavior is shaped by persuasive communication undercurrents. Therefore, it is possible to identify e-commerce advertising as a commercial application of this psychological principle, interspersed with persuasive communication. Marketing professionals can use this principle to align consumer behavior and make their goods or services appealing. ..........................................
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