Marketing Analytics and Data Science West 2023

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In essence, balancing the impact of marketing ROI on customer retention strategies is a major task. It asks businesses to weigh the longer-term, multifaceted propositions inherent in customer retention against the immediate financial benefits reflected in traditional ROI. In light of the constantly changing commercial environment, it's an invitation to reconsider, rethink, and reformulate the significance of marketing success. Therefore, the ongoing academic and professional discussion on marketing effectiveness is significantly shaped by this call for a fair, all-encompassing evaluation of marketingROI. ...........................

This discussion is peppered with in-depth anecdotal evidence that confirms the relationship between SEO and lead generation. Business anecdotes demonstrate that leads obtained through SEO represent a well-educated class of potential customers who have sustained interest in the company's products rather than just an abundance of aimless internet wanderers. These anecdotes point to the potential of a well-honed SEO strategy that may turn passive browsing into active business engagement. ..........................................

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The discernible change in the influencers ' marketing strategy was a noteworthy finding of this empirical study. Digital influencers, which were once an aesthetic platform, have gradually evolved into performance-driven entities, changing their tactics to produce quantifiable results. The entire procedure is comparable to a skilled sculptor gradually shaping an unruly stone into an alluring figure. The influencer is aware of the strategies that will effectively shape consumer perceptions just as the sculptor knows which strokes will produce the desired shape. ...........................

In order to determine the influencers ' effectiveness in influencing consumer perceptions, the study used a combination of quantitative and qualitative assessment techniques. To take advantage of various viewpoints, information about various industries was gathered from both consumers and influencers.