A Comprehensive Study of the Development of Digital Ads in The 21st Century

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Marketers started using animated digital advertisements after the development of dynamic HTML and Flash. Users are drawn to the animation by the novelty of moving images on screens. Anecdotal accounts from digital marketers from this era report increases in user engagement levels, though they do not exclusively refer to statistical or empirical evidence. Evidently, these marketers skillfully took advantage of people's innate curiosity and propensity for animated stimuli to attract attention and encourage interaction. ..........................................

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