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Programmatic ad Targeting Strategies: Best Practices for Reaching the Right Audience

Dec 26th 2023, 10:02 pm
Posted by katjawarde
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These variations are supported by some empirical data. Consider the General Data Protection Regulation ( GDPR ) of the European Union as a starting point, as opposed to the state-specific data privacy regulations in the United States. The GDPR has established a new global standard for data protection in the digital age by strictly limiting data collection and use, defining the boundaries between data privacy and marketing potentials. ...........................

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The implications of cultural variations on the aforementioned interplay are emphasized by scientific evidence. Higher individualism, like that in the United States, may predispose people to sharing personal information more freely, according to observational studies. Conversely, collectivist societies, which are common in nations like Japan and South Korea, may show a stronger reluctance to share data, necessitating the use of new digital marketing strategies, according to Hofstede's cultural dimensions theory. ..........................................

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social media strategy(74), social media monitoring(21), landing page optimization(11)

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