Is SMS Marketing Right for your Brand?

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GDPR, which aims to foster an economy bolstered by digital trust, requires the explicit declaration of data utilization policies and unequivocally highlights the consequences of non-compliance, with fines of up to 4 % of an organization's global annual revenue. Long-standing email marketing practices are upended by its emphasis on promoting explicit consent prior to data collection, necessitating both an immediate tactical change and a subsequent strategic realignment. ...........................................

Existing research reveals an intriguing paradox in the midst of the ongoing discussion about how GDPR will affect email marketing. At first, GDPR was seen as a terrible development in the world of digital marketing, with the potential to reduce the size of the mailing list, which is expected to have an adverse effect on campaign performance. In actuality, post-GPR studies ' empirical evidence offers a more nuanced viewpoint. ..........................................

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