Evaluating Big Data and Social Media Analytics Progress: A Decade Of Transformation

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Social media analytics has advanced significantly over the past ten years, with machine learning and artificial intelligence algorithms forming the core of data analysis, in contrast to the changes in data management. While the fundamentals of machine learning algorithms were developed decades ago, Big Data's introduction resurrected the industry by providing vast datasets for training and validation procedures. ..........................................

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One observes at the outset of this reflective analysis that Big Data's volume, velocity, variety, and veracity solidify its position as the driving force behind these revolutionary steps. The ocean, which is vast, dynamic, relentless, and deep and requires novel navigation and interpretation techniques, would be a metaphorical representation of this observation. ..........................................

Additionally, this decade of change has been advantageous for fields like public health. For instance, in recent years, social media analytics have become more popular for tracking and managing pandemics. This was further demonstrated by the use of social media analytics during the COVID-19 pandemic, which used Twitter data to guide rapid-reaction plans. ..........................................

Additionally, it is important to pay attention to the resurgence of virtual and augmented reality (VR ) in online and digital marketing. The field of digital marketing may eventually undergo a revolution due to their potential to produce immersive marketing experiences and foster enduring relationships with consumers. Consider the IKEA Place app, for instance. This experience has the potential to take the consumer journey to previously unheard-of heights by enabling users to visualize products in their physical space. ...............

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