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Investigating the Relationship between Online Retail Customer Engagement and Video Marketing

Dec 18th 2023, 5:11 pm
Posted by royalwilhi
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Evidently, this viewpoint only provides a basic understanding of this complex interaction. To understand and navigate this difficult but rewarding nexus, the rapidly changing online retail landscape calls for ongoing exploration and in-depth studies. Future research projects should specifically investigate the peculiarities of various consumer demographics and their distinctive engagement patterns in order to pave the way for finely tuned, video-driven strategies. ..........................................

A ripe environment for explosive growth and a quick influx of novel marketing tools and strategies was created by the Internet and connected technologies. Digital marketing software offered businesses previously unheard-of opportunities to interact with consumers on a much deeper and more intimate level as digital platforms permeated society and started to influence consumer behavior. ..........................................

In order to focus on customer retention and brand loyalty, academia has consistently highlighted the positive relationship between customer engagement and satisfaction and discordant consumer behavior. Interactive marketing, according to research, encourages consumer sense of community and belonging, which increases customer retention. Customer retention and brand loyalty can be accelerated with the help of interactive marketing techniques like virtual loyalty programs, personalized offers, and social media engagement. ...........................................

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ad account management(15), video marketing(10), online presence(11)

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